Google Creative Lab: Best Visual Design – Function
Google’s Creative Lab did a fantastic job with their “Frightgeist” webpage. The website utilizes a spooky green “Frighgeist” title that is reminiscent of the Google logo. Below the title is says, “Halloween might be over, but you can still conjure up the best costumes from last year.” Once you click enter you are immediately taken into a map of the United States with little green dots in each state and their respective popular Halloween costume for that area.
However, the green dots on the map move around when you get close to them and interact with your mouse’s movement. This feature is nicely done and makes you want to stay on the page longer to mess around with. Additionally, I really liked how they chose a green and black combination for color instead of the traditional orange and black for the Halloween theme. The green and black combination almost reminds me of “Goosebumps” and makes it feel a little more unique and close to home.