Inspiration Log 2: Entry 6

Why 2013 Is the Year of Responsive Web Design

Pete Cashmore, of Mashable, examines the growing popularity and application of responsive web design in 2013 throughout this article. Cashmore points to the rapidly growing population of mobile users as the primary reason for the large focus on responsive web design. In fact, 2012 was the first year to record lower PC sales compared to the previous year since 2001. Additionally, tablet sales were expected to exceed 100 million in 2013. Mashable’s website was said to have been accessed from over 2,500 different devices in one month during the year of 2012. Additionally, according to the Pew Research Center, 60% of tablet users prefer reading news on mobile web browsers as opposed to mobile news apps.

This situation presents the need to create a website that works just as well from one device to the next. This is where responsive web design comes into play. Responsive web design utilizes “media queries” to distinguish which device it is performing on. The design then adjusts the size of the content and images to fit the screen, respectively. Furthermore, altering a website’s behavior to accommodate for certain functions is referred to as “adaptive design.” The need for effective responsive web designs will only grow larger with the years to come as more people buy various devices. A successful responsive web design allows for a single website to be viewed across a wide range of mobile devices. In conclusion, the need for this type of accessibility will only continue to become increasingly important in the years to come.


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