Going mobile? Responsive Web Design (RWD) vs HTML5 app approach.
There a few key advantages and disadvantages of the RWD and HTML5 app approaches. RWD boasts a single website version to maintain as well as simple technology. These attributes make working in RWD convenient for web designers. Unfortunately, RWD requires a complete redesign of the website being worked on. Full page loading and large amounts of data via slow mobile networks also pose a problem within RWD. However, with the HTML5 app approach, no changes to the existing website are required and you are able to achieve a closer native application experience for the user. With respects to disadvantages, HTML5 requires that two separate solutions be maintained along with technology that is difficult to develop. These advantages and disadvantages demonstrate that RWD is probably more appropriate for today’s mobile market. With that being said, it is understood that more complex approaches to web design will be required once mobile traffic increases to 50% of all web traffic. These complex approaches will exceed the functions of the standard RWD being used in today’s industry. In conclusion, there is going to be a market for both RWD and HTML5 app approaches in the years to come. Additional factors come into play when making these types of decisions including personal preference of the company and the past experience of their web designers. I, personally, would make the argument that RWD is a more effective method of constructing mobile websites. However, an entity which has always used HTML5 app approaches may feel more comfortable sticking within that realm of mobile web designing.