Online Design II: Inspiration Log 1-3


SiteGround was certainly deserving of WhoIsHostingThis’s number 1 spot for the best web hosting sites of 2017. Their site boasts and sleek and professional design that presents content regarding their hosting plans in a concise yet informational manner. Their strategy favors the customer’s time by only displaying one page that displays their three hosting options, StartUp, GrowBig, and GoGeek. They were also clever to include a banner at the top of the page which offers a special deal for customers who navigated from WhoIsHostingThis’s as they were ranked number one by the source. The primary focus of their site is to inform the customer of their various hosting options and what is to be expected from each service. Included in their hosting plan descriptions is a section that provides the customer with the number of monthly visits each service renders with StartUp, GrowBig, and GoGeek amassing less than 10,000, up to 25,000, and up to 100,000, respectively. This is a unique feature worth noting as the vast majority of customers visiting web hosting sites are greatly interesting in the size of the audience that will be viewing their website once it is published. This feature is not listed on many of the web hosting sites ranked by WhoIsHostingThis and sets SiteGround apart.

SiteGround offers you the options to start small or go big with StartUp costing $3.95 per month and GoGeek being priced at $11.95 each month. However, their most popular option, GrowBig, is set at $5.95 per month. They are able to attract a large customer base by offering these various hosting options. SiteGround is also effective in encouraging their customers to use their services through demonstrating how easy it is to get started. Their “How it Works” section includes just three options: Choose Your Plan, Choose Your Domain, and Start Building Your Website. Presented directly below are the various features of each hosting options from WordPress, Magento, Drupal, and Joomla. Each option includes 1-click installation as well as an interface for easy Git repo creation. SiteGround does a superior job in displaying to their customers their various services in addition to the most important aspects of each service and their comparative benefits. This structural design helps customers to make informed decisions quicker with increased confidence.


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