Online Design II: Inspiration Log 1-25

Web Design Trends for 2017:

A Bear’s-Eye View of Yellowstone:

Just as KLM did with their iFly 50 series, National Geographic constructs a story that is told both through content including images and text paired together to achieve a whole picture greater than the sum of its parts. These animations which National Geographic has selected for their “A Bear’s-Eye View of Yellowstone” series have been a part of the website since its conception. The website was not constructed and then images selected. The images more or less are the website and the website is essentially the complete set and order of animations being presented.

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National Geographic’s series even includes a map and the journey that a bear takes in Yellow Stone National Park. This series is quite literally the narrative of a bear cub navigating through the wilderness. Their website takes you on an adventure in which you experience several emotions and love for the animals of the great outdoors. These types of narratives are the most effective ones to be told through websites. The ones that motivate individuals to take action and make a difference in the world. The ones that inspire hope and change in the human heart. They are the websites that accomplish their goals in their entirety. This is what essentially all web presences of private entities attempt to do, whether that inspiration be buying a company’s products or donating to a helpful cause.

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